Martyn
8th July 2009, 11:06 PM
James Morrison fulfilled his promise to perform live at a special concert this week, designed to promote the new Fiat Qubo. The gig, in London’s stylish Home House club on Monday night, was the finale to a major web campaign, which began in March, to highlight Fiat’s stylish mini-MPV.
http://newspress.co.uk/a.phpThe campaign also showcased a trendy promotional video of the Qubo, linked users to the fiat.co.uk/Qubo (http://www.fiat.co.uk/Qubo) landing page and configurator, and offered test-drives, Legoland theme park passes and free downloads.
Just 120 guests enjoyed the private concert, including competition winners, celebrity guests Nicola Roberts of Girls Aloud and Current TV presenter Zara Martin, plus Fiat executives including Andrew Humberstone, managing director, Fiat Group Automobiles UK.
http://newspress.co.uk/a.phpThe campaign also showcased a trendy promotional video of the Qubo, linked users to the fiat.co.uk/Qubo (http://www.fiat.co.uk/Qubo) landing page and configurator, and offered test-drives, Legoland theme park passes and free downloads.
Just 120 guests enjoyed the private concert, including competition winners, celebrity guests Nicola Roberts of Girls Aloud and Current TV presenter Zara Martin, plus Fiat executives including Andrew Humberstone, managing director, Fiat Group Automobiles UK.